by Mike Mesterton-Gibbons

“Depending on how you read it, New Zealand’s latest tourism tagline can be a well-meaning plea
for people to visit—or a threat to kick Kiwis out. ‘Everyone Must Go!’ reads a slogan printed across posters
of people in New Zealand’s majestic landscapes—part of a NZ$500,000… campaign unveiled on Sunday.”
—BBC

Enticing more Australians to buy
Vacations in New Zealand, as a must
Experience to have before you die,
Requires a catchy slogan you can trust
Your natives not to ridicule and razz
On-air or otherwise. And yet (it’s true!)
New Zealand’s answer to this challenge has
Epitomized how not to ballyhoo
Majestic landscapes: “Everyone must go!”
Unwowed by half a million dollars blown
So dumbly, Kiwis want the state to know
The slogan is tone-deaf … Yet, could its tone
Get Aussies so intrigued, they long to come
On over, just to see who’d be so dumb?