by Alex Steelsmith

“[A]n Italian government project is under way to transform (and restore) the Appian Way… Travelers will explore
the theaters of famed gladiator battles… and attractions will be marked on an app… The ministry of cultural
heritage has earmarked 20 million euros to develop the [archaeological sites] for tourism.”
—National Geographic

Merrily, merrily,
Italy’s government
proudly proclaims that you
won’t need a map;

tourists who stroll through the
archaeological
settings will download the
Appian app.