by Eddie Aderne
“Film director Rian Johnson has lifted the lid on a secret in the world of product placement—Apple will not allow its kit to be used by a villainous character on screen.
‘Apple, they let you use iPhones in movies, but—and this is very pivotal—if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,’ [said] Johnson.”
—The Guardian
On the blazing silver screen,
Sinners grope and grapple,
But one thing they won’t be seen
Touching is an Apple.
Keep outside the filmset’s bounds
Rogues With iPads— this’ll
Give the sponsors instant grounds
For unpaid dismissal.
Hold those MacBook Airs aloft!
Keep them clean and squeaky!
(Luckily there’s Microsoft
If your gangster’s geeky.)