by Iris Herriot
“Matterhorn no more: Toblerone to change design under ‘Swissness’ rules
Alpine mountain image will be replaced with more generic summit when some of chocolate bar’s
production moves out of country… ‘The packaging redesign introduces a modernised and
streamlined mountain logo that aligns with the geometric and triangular aesthetic,’
a Mondelēz spokesperson told the Aargauer Zeitung newspaper.”
The truth is, Toblerone’s dismissed:
They moved, and saw their status plummet.
A Rule has rendered them Unswissed;
They’re barred from that distinctive summit.
What is a chocolatier to do?
This is the price of Alpine glory;
To Toblerone it’s steep, though to
The Matterhorn, it’s nougatory.