Poems of the Week

Amazon Grace

by Julia Griffin

“Last month, [Amazon …] dropped its longtime shopping cart image … in favor of Amazon’s smiling-face-arrow on a package with a ridged piece of blue tape. Positioned on top of the smile line, it looked a bit like the mustache of German dictator Adolf Hitler, users on Twitter pointed out. This week, Amazon updated its app logo again… and quietly folded the tape on top of the image.
Amazon spokesperson Craig Andrews did not directly address the Hitler comparison claims. ‘We designed the new icon to spark anticipation, excitement, and joy …,’ he said.”
The Washington Post

We designed the new icon to spark
Excitement and joy—nothing dark:
Look closer, belittler:
It’s really less Hitler
Than recently satisfied shark.